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Program(s) used

Yurgosky Role(s)

Third thing

Fourth thing

The Robin Hood Foundation is New York's largest poverty-fighting organization, and since 1988 has focused on finding, funding, and creating programs and schools that generate meaningful results for families in New York's poorest neighborhoods. 

The Robin Hood Foundation is laser-focused on results, running more than 100 benefit events per year to fund its constituents.

To improve results from their fundraisers, Robin Hood wanted to simplify the pledge experience, moving away from paper pledge forms to a streamlined, mobile experience during their annual gala.

The system raised over $101M in approximately 10 minutes, the most amount ever raised in a single event.*

Robin Hood hired Yurgosky to design an email-to-pledge tool that would read emails guests sent to a dedicated address and determine the donation amount, tally the amount, and create opportunities (and contacts, as-needed) in Salesforce. The application needed to be able to securely read approximately 4,000 emails in 5 minutes.

The Yurgosky application routed emails through Mailgun to an application running a custom-built algorithm, that read the emails and determined the pledge amount and person donating. All the donation amounts were tallied in real-time and displayed as graphics on screens in the “war room” where staff monitored the activity.

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